PRIVACY POLICY
Before you start...
- In this Privacy Policy, you will find all relevant information applicable to our use of our users' and clients' personal data, regardless of the channel or means of Okaidi in Egypt that you use to interact with us.
- We are transparent about what we do with your personal data, to help you understand the implications of the way in which we use your data, and the rights you are entitled to in relation to your data:
- We permanently make available for you all the information included in this Privacy Policy, that you can check when you consider appropriate, and in addition,
- you will also find further information on how we use your data as you interact with us.
- These are some terms we regularly use in this Privacy Policy:
- When we speak about our Platform, we refer, in general, to any of the channels or means you may have used to interact with us. The main ones are our Website www.Okaidi.eg
1. Who is the controller of your data?
Your data controllers are:
- Mazaya Egypt and its sister company and the parent company;
2. Why we process your personal data
Depending on the purpose for which we process your data from time to time, as explained above, we need to process one or other data, which will in general be, depending on each case, as follows:
- your identity data (for example, your name, surname, language and country from which you interact with us, contact data, etc.);
- economic and transactions information (for example, your payment or card data, information on your purchases, orders, returns, etc.);
- connection, geolocation and/or browsing data (if you interact with us from your mobile phone, for example);
- commercial information (for example, if you have subscribed to our newsletter);
- information about your tastes and preferences.
Remember that, when we ask you to fill in your personal data to give you access to any functionality or service of the Platform, we will mark certain fields as compulsory, since this is information that we need to be able to provide the service or give you access to the functionality in question. If you decide not to make such data available to us, you may be unable to complete your user registration or may not be able to enjoy those services or functionalities.
Depending on how you interact with our Platform, we will process your personal data for the following purposes:
| Purpose | + Info |
|---|---|
| 1. To manage your registration as a user of the Platform | If you decide to become a registered user of our Platform, Mazaya Egypt needs to process your data to identify you as a user of the Platform and grant you access to its various functionalities, products and services available to you as a registered user. You may cancel your registered user account by contacting us through Customer Support. |
| 2. For the development, performance and execution of the purchase or services contract that you executed with us on the Platform | We will process your data mainly to: contact you for updates or informative notices related to the contracted products or services, including quality surveys; manage payment of the products you purchase, including saved card data for future purchases with your consent; control and prevent potential fraud; manage returns and availability/reservation requests; issue invoices and receipts; and enable other functionalities such as Gift Card, Gift Voucher, and in-store Wi-Fi. |
| 3. To meet requests or applications you make through Customer Services | We only process the personal data strictly necessary to manage or resolve your request or application. |
| 4. For marketing purposes | Mazaya Egypt will process your data mainly to manage newsletter subscriptions and send customized information about products or services (e.g. by email, SMS, or push notification), to analyse your purchase and browsing history to make product suggestions, to provide the "recover cart" functionality, to run promotional actions such as competitions, and, with your consent, to share photos you post publicly on our social channels. |
| 5. Analysis of usability and quality to improve our services | Mazaya Egypt will process your browsing data for analytic and statistical purposes to understand how users interact with the Platform, and may occasionally run quality surveys to gauge customer satisfaction. |
3. How we are legally permitted to process your data
The legal basis on which we process your personal data also depends on the purpose, as explained below:
| Purpose | Legal standing |
|---|---|
| 1. To manage your Platform user registration | Mazaya Egypt processes your data because this is necessary under the terms regulating the use of the Platform. |
| 2. Development, performance and making of the purchase or services contract | We process your data because it is necessary to make the purchase or services contract with you. Certain processing (e.g. storing card data) is activated only with your consent. We also rely on legitimate interest to detect and prevent fraud. |
| 3. Customer Service | We rely on legitimate interest in answering your requests, and where relevant on the need to perform the purchase contract or comply with our legal obligations. |
| 4. Marketing | Mazaya Egypt relies on your consent for marketing communications, and on legitimate interest for profiling based on your browsing, preferences or purchase history to personalize the information shown to you. |
| 5. Analysis of usability and quality | Mazaya Egypt has a legitimate interest in analyzing Platform usability and customer satisfaction to improve the user experience. |
4. How long will we keep your data?
| Purpose | Retention period |
|---|---|
| 1. To manage your Platform user registration | Mazaya Egypt will process your data for as long as you remain a registered user, i.e. until you decide to unsubscribe. |
| 2. Development, performance and execution of the purchase or services contract | We will process your data for the time necessary to manage the purchase, including potential returns, complaints or claims. Some data (e.g. saved card data) is kept only until you decide to remove it. |
| 3. Customer Support | We will process your data for the time necessary to meet your request or application. |
| 4. Marketing | Mazaya Egypt will process your data until you unsubscribe or cancel your newsletter subscription. |
| 5. Analysis of usability and quality | Mazaya Egypt will process your data for the duration of the relevant quality action or survey, or until the browsing data is anonymized. |
We will keep your data for the time strictly necessary to achieve the purpose in question, and subsequently for as long as liability may arise from their processing, in compliance with applicable legislation. Once any potential claim is time-barred, we will delete the personal data.
5. Do we share your data with third parties?
To achieve the purposes mentioned in this Privacy Policy, we must give access to your personal data to entities of Mazaya Egypt, and to third parties that support us in the services we offer you, namely:
- financial institutions,
- anti-fraud detection and prevention entities,
- technological service providers,
- logistics, transport and delivery partners and service providers,
- providers of customer support related services,
- advertising and marketing related partners and service providers.
6. What your rights are when making your data available to us
We undertake to keep your personal data confidential and to ensure that you may exercise your rights. The Joint Controllers have agreed that you may exercise your rights free of charge by writing to a single e-mail address ([email protected]), informing us of the reason for your request and the right you wish to exercise. We may request a copy of a document evidencing your identity if necessary.
In particular, you have the following rights:
- To request access to the personal data we hold about you.
- To request that we rectify the personal data we hold.
- To request that we erase your personal data when it is no longer necessary for the purpose for which it is processed, or when we are no longer legally permitted to process it.
- To request that we cancel or limit the processing of your personal data.
If you have given us your consent to process your data for any purpose, you also have the right to withdraw such consent at any time.
When we process your data based on your consent or for the purposes of a contract, you also have the right to request the portability of your personal data, i.e. to receive it in a structured, commonly used and machine-readable format so it can be transmitted to another entity.
7. What happens when you provide us with data of third parties?
We offer functionalities or services that require us to process the personal data of a third party that you must provide, such as in the case of activation and sending of the Gift Voucher. If you provide us with personal data of third parties, you confirm that you informed them of the purposes and manner in which we need to process their personal data.
8. Changes to the Privacy Policy
We may amend the information contained in this Privacy Policy when we consider this appropriate. Should we do so, we will notify you through the Platform (for example, through a banner, a pop-up or a push notification), or we may send you a notice by e-mail when the change is relevant to your privacy. We suggest you review this Privacy Policy from time to time.
9. Information on cookies
We use cookies and similar devices to facilitate your browsing on the Platform, understand how you interact with us and, in certain cases, show you advertisements in accordance with your browsing habits. Please read our Cookies Policy for more detail.